Brand Guidelines | Illustration Design | Social Media Campaign | Promotional Poster Series | Virtual Experience 

As a collaborative mission, it was our goal to transform an existing brand into a world-class street festival that embodies Wellington cities creative essence. We introduced illustrative assets, fueling a social media campaign and a virtual experience. Our ultimate goal was to create an immersive, sustainable, and iconic festival in the Cuba Precinct, fostering increased participation and interactivity. Witness the magic of the Wellington Street Festival below.